Tag Archive: Semantics

Mar
28

Sublime & Subliminal: Semantics for Online Advertising

Google Tech Talks August 6, 2008 ABSTRACT Web advertising, hasn’t delivered its potential value to advertisers. This is partcularly true for contextual advertisement. The main problem is that the marriage of ad and the content of a page is based on algorithms that do not offer satisfactory results in understanding the actual meaning of the …

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