Sublime & Subliminal: Semantics for Online Advertising

Google Tech Talks August 6, 2008 ABSTRACT Web advertising, hasn’t delivered its potential value to advertisers. This is partcularly true for contextual advertisement. The main problem is that the marriage of ad and the content of a page is based on algorithms that do not offer satisfactory results in understanding the actual meaning of the content of a web page. Try the search “stock base” in Google or Yahoo. You will get many more pages about equities than you do about soup. Yet the ads placed on these pages are too often not related to the main topic of the article. Showing an ad about food when the intended use of “stock base” was in the context of equities it’s a mismatch. Expert System now offers a revolutionary solution that automatically processes the meaning of the text to ensure that the ads selected are relevant. Expert System’s CSA (Cogito Semantic Ad) relies on its Semantic Intelligence technology to analyze text on the page through linguistic analysis and Semantic Comprehension to assure that promotional information can be served more effectively. Speaker: Marco Varone Founder, CTO, and Director of the Board of Expert System, Marco is the “father” of the technology behind the Company’s products and a key driver of the Company with his vision and technical skills. Marco is responsible for the R activities and roadmap in the software and linguistic areas. Marco holds a degree in Computer Science at the University of Modena with honors. Speaker: Luca Scagliarini
Video Rating: 4 / 5


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  1. Ropponen94 says:

    tl;dw (Too long; Didn’t? watch

  2. BaltimoreAndOhioRR says:

    ADVERTISE YOURSELF on my page & my videos! –? I?? allow ALL video responses on all of my vids, so you can? advertise ur videos!?
    (I also allow ‘spamming’ on? my channel,? so anyone? can advertise themselves however??? they want on my channel or my videos)

  3. jeanettRiddlequpi says:

    I will have the money to buy this beast in 3 months… I’m earning a lot with the method I found at ez-casino(dot)com, please keep it secret!? 😉

  4. JUDumf says:

    Hey, if you guys like sublime make sure you check out my video. I do hip hop to banjo and guitar…check this? out..

  5. beardvc says:

    2 create my business dot? com

  6. packrellerey says:

    Nice try. Keep it up? check out esteembpo + com for social media marketing. HGFH

  7. KraigPierson says:

    Nice try. Keep it up check out esteembpo + com for? social media marketing. ityu

  8. 1888junkteam says:

    excellent? work!

  9. timluns says:

    best way to advertise is with sound animation and video forget semantics webizads works? no pay per click revolution

  10. biggestclassifieds says:

    ?~Thumbs Up~ ?are the best words we can find. Very enlightening video!? Advertisements in virtual world naturally poses countless challenges especially displaying relevant ads. I must say that “Expert System able to fulfill the solution to automatically processes the meaning of the text to ensure that the ads selected are relevant” is very encouraging. To others wishing to give comments, I feel we need to give fair comments.

  11. imdeletethis says:

    PS advertising is bullshit, the internet should be free. even net? zero costs money, we used to be able to access for free now we have to pay. greed is killing everything that was good about the internet.

  12. Loringdsg says:

    I really liked your channel and this video. If you need any help getting this video exposed I use a site called tubeviews.(net) It has really helped like 20 of? my main videos get to the top in position. Its nice.


  13. letseeu says:

    it good tell? so cant on the stuip webste

  14. TSumpter465 says:

    im? bored =( 6

  15. fetchotube says:

    i love sex anyone want? to meet up??? S

  16. megamarsvin says:

    I never said it didn’t work or? wasn’t efficient. A brainwashing cult like Scientology is very efficient. That doesn’t make it a good thing.

  17. djtreq says:

    sigh… and it is solely because of advertising that you are ablt to watch videos on YT, search via? google, and submit and read articles on digg all for free. Figure out a more efficient and valuable way to financially support web servers and services and I’ve no doubt the market will switch to that instead of advertising. good luck on that.

  18. megamarsvin says:

    I certainly hope? it will continue not to deliver it’s potential value. I may be a web-developer but I see advertising and commercial exploitation as the biggest threat the web faces today. Thank god for things like ad-blocker which stop the corporations from further extending their branding tendrils into the global consciousness.

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